Why rum is becoming more and more popular?
Rum is making a huge comeback!
Where whiskey and gin have been in the spotlight for years, we now see that rum is also becoming increasingly popular among lovers of premium spirits. From cocktail bars to tastings: rum is quickly gaining ground. But why is this drink growing so fast in popularity?
The modern rum drinker is looking for more than just a sweet mixed drink. Character, quality and storytelling are becoming more important than ever!
From simple mixed drinks to the premium experience
In the past, rum was often seen as the basis for cocktails, but that image is changing rapidly. More and more people are discovering that rum can be just as complex and versatile as whiskey. There is a growing interest in drinking rum and attending tastings. Rum is no longer only used in cola/mixes, but also pure, with ice or in refined cocktails.
New generation of rum drinkers.
The popularity of rum is growing, partly driven by a new group of enthusiasts who are open to experimentation and new experiences. Social media, festivals and tastings help people discover new flavors faster than ever. The new audience appreciates authentic brands with a strong story, tough look, lifestyle experience and spirits that are both accessible and full of character. This creates room for modern rums with their own identity, like the Doc. Collins Dutch Rum also has.
More diversity in tastes and styles.
One of the main reasons rum is becoming more popular is the huge variety available. There are light and fresh rums, but also darker and fuller variants with wood tones and spiciness. Nowadays there is something for every taste. This diversity makes rum appealing to both beginners and experienced drinkers who want to try something new. The growth of rum is not a temporary hype. Through the combination of storytelling, premium quality and versatility, the drink continues to evolve.
Rum fits perfectly with today's cocktail culture.
Cocktails are and will remain popular and rum plays a major role in this. Classics such as mojitos and dark 'n stormys remain favorites. But the less sweet cocktails are also gaining ground these days.
Bartenders more often choose rums with character because they hold up better in modern mixes. As a result, the demand for quality rums that offer more than just sweetness is growing. Rum has this grown into a spirit that fits in with this time: accessible, adventurous and full of character.
See for yourself why rum is so popular. Whether you're just starting to explore rum or you've been a long-time fan, one thing is clear: Doc. Collins Dutch Rum is cementing its place in the world of premium spirits. Try our Dutch Rum neat, with ice or in one of the delicious cocktail options.
Read more about Dutch Rum:
What makes Doc. Collins Dutch Rum so unique?
The flavor profile of Doc. Collins Dutch Rum
Drinking Dutch Rum: What Is The Best Way?
Dutch rum: myth or reality?
The best food pairings with Doc. Collins Dutch Rum
Doc. Collins Dutch Rum: The Perfect Gift
